Founder of the Mind Muscles Academy, Rich has worked as a broker, floor trader, financial software developer and entrepreneur. He built one of the most consistently profitable options and equities trading firms on the Pacific exchange, training traders to trade for his firm. 

Rich holds a Masters degree in Clinical Psychology and is a graduate of the Gestalt Institute in San Francisco, along with Masters certification in Neuro Linguistic Programming (NLP). His background in psychology has been instrumental in developing Mind Metrics as well as courses for traders.

Rich's new book "A Private Conversation with Money" is available at Amazon