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April 1, 2023

Walk2Wealth talks to Rich Friesen about Money, Meaning, and Success

John Mendez and Richard Friesen discuss how to align your financial goals with your core values

They say the journey of 1000 miles begins with a single step. Join us in the journey to financial independence and beyond.

In this episode John and Rich discuss how to step into a new agency and context, creating new neuro metastructures at the moment we feel ourselves slipping into old destructive patterns of behavior where we allow past issues to influence us negatively.

The average person can obtain wealth and success in most areas of their lives, but it can not be obtained by doing average things. So strap in and enjoy the ride!

Watch this episode below:

Walk2Wealth YouTube channel:  https://www.youtube.com/@walk2wealth

Having seen how detrimental a limited mindset can be to our success and happiness, John Mendez is dedicated to helping entrepreneurial individuals make their dream life a reality.

Through the power of abundant thinking and social media, John is passionate about empowering others to achieve financial freedom and prosperity. 

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Rich Friesen


Author, veteran broker and floor trader, Rich went from the "worst trainee trader ever", to building one of the most consistently profitable options trading firms on the Pacific Exchange by training his traders using neuroscience. Rich also holds a Masters Degree in Clinical Psychology, a B.A. in Philosophy, and is a graduate of the Gestalt Institute in San Francisco along with Master’s training in Neuro Linguistic Programming (NLP).

Read the book

Powerful ways to re-frame your own beliefs and behaviors around courting money, wealth and success, all while being entertained! Featuring engaging, real-world exercises and money affirmations that work, this book will help you discover what is blocking your happiness and teach you how to embrace a new mindset that will grant you financial freedom and understanding.

Get it on your Kindle, in paperback, or hardcover from Amazon here

Listen to the book

  • Discover how you are fighting your own brain when it comes to money management.
  • Align your core values, identity, beliefs, and behaviors with your financial goals.
  • Deliver value to your world that expands your own financial freedom.
  • Reframe your own preconceptions around courting money, wealth, and success.

Get the audio copy read by Rich Friesen from audio book sellers here